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Frontrow
Work

Ideas Built to Be Noticed

A studio built on one belief: good work should be impossible to scroll past. Here's what we've made — and what's next on the table.

Featured Project
On x Yoga — the flagship pop-up on a New York corner, a yoga class in session
On | Yoga lockup

Stillness, in the middle of a moving city.

Branding Campaign Concept Product Design

A self-initiated concept campaign imagining how On could extend its performance DNA into yoga — a full identity, product line and flagship activation built around one idea.

On x Yoga — inside the pop-up: a mat on the wood floor, Manhattan through the window
On x Yoga — the rolled mat with carry strap
On x Yoga — black apparel hung on the studio barre
On x Yoga — the mat's raised pad pattern in perspective
On x Yoga — close detail of the mat's pad surface
On x Yoga — apparel concept
The Idea

Performance brands speak in speed. Yoga speaks in stillness. The campaign sits exactly where those two meet.

What We Made

Identity system and lockup, apparel and mat concepts, campaign photography direction, and a flagship pop-up environment.

Scope

Self-initiated concept, produced end to end in-studio.

Concept campaign created independently by Frontrow for portfolio and demonstration purposes. Not commissioned by, affiliated with or endorsed by On or any individual depicted.

In the Works

New work, landing soon.

Projects currently in production. Each one will land here as it wraps.

Brand Identity In production
Website Design In production
Creative Campaign In production
Social Content In production
Email Design In production
Content Production In production
Photography In production
Motion & Video In production
Your Project, Next

Create Something Worth Sharing.

Whether you're building something new or strengthening what already exists, Frontrow can help you move forward with clarity.

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